Privacy Policy

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This Privacy Policy explains how Healthmasters Medical Group – Wound Care Specialist we, collects, uses, discloses, and protects your information when you visit our website healthmastersmedicalgroup.com or any associated pages, request information, book appointments, or interact with us online.

This policy covers general website visitors and online interactions. Protected Health Information (PHI) collected during actual wound care treatment or medical services is governed by our separate Notice of Privacy Practices under the Health Insurance Portability and Accountability Act (HIPAA) and California’s Confidentiality of Medical Information Act (CMIA). Patients receive that notice directly.

By using our Site, you consent to the practices described in this Privacy Policy. We are committed to protecting your privacy and complying with applicable laws, including the California Consumer Privacy Act (CCPA/CPRA).

Information You Provide:

• Contact details (name, email address, phone number, mailing address)
• Details in appointment requests, contact forms, or wound care inquiries
• Health-related information you voluntarily submit (e.g., wound description, medical history in preliminary forms)
• Payment or insurance information (processed securely by third-party providers)

Automatically Collected Information:

• IP address, browser type, device information, operating system
• Usage data (pages visited, time on site, referral source, interactions)
• Cookies and similar tracking technologies

Information from Third Parties:

• Data from analytics tools, online booking platforms, or social media interactions

We do not knowingly collect personal information from children under 13.

We use the collected information to:

• Respond to inquiries and provide information about our wound care services
• Process and facilitate appointment requests
• Send appointment confirmations, reminders, and administrative communications
• Improve our website, services, and patient experience
• Analyze Site usage and enhance functionality
• Comply with legal obligations and protect our rights

PHI related to treatment is used solely as permitted under HIPAA for treatment, payment, healthcare operations, and other allowable purposes.

We do not sell, rent, release, or transfer your SMS consent or phone number to any third party for any third-party marketing purposes            

We use cookies for essential site functions, analytics, and improved user experience. You can control cookies through your browser settings. Visit our separate Cookie Policy or your browser’s privacy settings for more options.

We use reasonable administrative, technical, and physical safeguards to protect your information. However, no internet transmission or electronic storage method is 100% secure. We cannot guarantee absolute security.

We keep website-related personal information only as long as necessary for the purposes described or as required by law. Medical records follow HIPAA and California retention requirements.

All Users Can:

• Opt out of marketing emails (using the unsubscribe link)
• Request access to or correction of your information

California Residents have additional rights under CCPA/CPRA (with exceptions for PHI covered by HIPAA):

• Right to know what personal information we collect and share
• Right to delete personal information
• Right to correct inaccurate personal information
• Right to opt out of the sale or sharing of personal information for cross-context behavioral advertising (we do not sell data)
• Right to limit use of sensitive personal information
• Right to non-discrimination when exercising these rights

To exercise your rights, contact us using the details below. We respond within the time required by law.

If you access the Site from outside the United States, your data may be transferred to and processed in the U.S. We use appropriate safeguards where required by law.

We may update this policy from time to time. We will post the revised policy on the Site with a new Effective Date. Please review it periodically.

We do not sell or rent your personal information to third parties. 

1- SMS Consent Communication:
The information (Phone Numbers) obtained as part of the SMS consent process will not be shared with third parties for marketing purposes.

2- Types of SMS Communications:
If you have consented to receive text messages from Healthmasters Medical Group, you may receive messages related to the following (provide specific examples):

• Appointment reminders
• Follow-up messages

Example: "Hello, this is a friendly reminder of your upcoming appointment with Dr. [Name] at [Location] on [Date] at [Time]. Reply STOP to opt out of SMS messaging at any time."

3- Message Frequency:
Message frequency may vary depending on the type of communication. For example, you may receive up to [X] SMS messages per week related to your [appointments/billing, etc.].

Example:
"Message frequency may vary. You may receive up to 2 SMS messages per week regarding your appointments or account status."

4- Potential Fees for SMS Messaging:
Please note that standard message and data rates may apply, depending on your carrier’s pricing plan. These fees may vary if the message is sent domestically or internationally.

5- Opt-In Method:
You may opt-in to receive SMS messages from Healthmasters Medical Group in the following ways:

• Verbally, during a conversation
• By submitting an online form

6- Opt-Out Method:
You can opt out of receiving SMS messages at any time. To do so, simply reply "STOP" to any SMS message you receive. Alternatively, you can contact us directly to request removal from our messaging list.

7- Help:
If you are experiencing any issues, you can reply with the keyword HELP. Or, you can get help directly from us at healthmastersmedicalgroup.com
Additional Options:

• If you do not wish to receive SMS messages, you can choose not to check the SMS consent box on our forms.

8- Standard Messaging Disclosures:

• Message and data rates may apply.
• You can opt-out at any time by texting "STOP."
• For assistance, text "HELP" or visit our [Privacy Policy] and [Terms and Conditions] pages.
• Message frequency may vary